Distilled Bloomingdale’s Event

In Fall of 2007, at the Project trade show, we were introduced by a friend of ours to the Paige, the Young Men’s Buyer at Bloomingdale’s.  She came by our booth and really liked the clothing. She said, “I’ll be right back.” Thirty minutes later she returned with a half a dozen gentlemen in suits, Bloomingdale’s execs. They quickly took up every bit of space in our tiny 10’x10’ booth. I gave my pitch: Distilled is a smart, clean and modern take on streetwear, made in SF…etc. My audience’s response was silence. Until one of the suits said “hmm, clean streets. I like it.”

That season they did a trial with us and put our Spring 08 collection in their San Francisco and New York stores along with 9 other men’s brands, including Shades of Greige, Organic and Unruly Heir.

Three seasons later, Bloomingdale’s has become one of our best retailers.  They’ve continued to support the line each season, and they’ve even put us in their ads.  We feel a special kinship with them because their San Francisco store is only 1 block from our downtown factory, and just a neighborhood away from our studio in the Mission. So we were really excited when Samantha, the Sales Manager in Men’s Denim, reached out and wanted to do a “Meet the Designers” event with us.

So come on by, Saturday, 1-4, on the 4th floor of the SF Bloomies.  There will be music. There will be models.  There will be journalists. There will be damn good-looking designers to meet.  And there will be all the red bull you can drink!  (We are not making this up.)

What more can you ask for on a Saturday afternoon?

Saturday, April 25th, 1-4pm at Bloomingdale’s Men’s Store, 4th floor, 845 Market St, SF